Writing An Autoresponder-Friendly Sales Pitch

July 24th, 2010 |

When writing an Autoresponder-Friendly Sales Pitch, it is good to keep in mind what it really is. And that is an easygoing sales pitch, which essentially is a sales letter disguised as an email. It should be written with one agenda. To entice the reader into clicking on the desired link in that email. The jump will take the reader to the target web page.

There is more than one way to write a friendly sales pitch email successfully. The intended customer base influences this. One type is for those who have already bought before. You want these people to buy again. The other type is aimed at prospective buyers, whom you want making their first purchase.

Regardless, your only aim is for the reader to click your link. In order for this to happen, the email must establish trust. Only after this will a potential customer click.

The most essential part of this letter is the subject line. It cannot be robotic and kitschy. You want to raise interest, entice, and stand out above all competitors. Your success depends on it, because an unopened email equals zero sales every time.

Once they open the email, they will want to read something that interests them. Your theme must tug at their heartstrings. It must promise to fulfill their needs and it must promise to do this quickly. It must be a sales pitch that does not come across like one.

Never insult his or her intelligence, yet you need to engage him or her. Humor is effective, but it has to be vanilla, with no hint of controversy. But it should be interwoven with the subtle sales message. At the very least, it should tie in to what your product is or represents. You want to be friendly and open.

However, do not get carried away with the story. This is supposed to be sales letter, not a short story. There must be a goal to the story, in other words, not just something for the sake of entertainment. People are busy these days; and while they might enjoy some entertainment, they will not enjoy something that just wastes their time.

Your invented and relevant topic should revolve around getting the click. You have something they have been looking for. Find out why it is the reader thinks he or she needs what you have, and you will be double platinum before you blink.

Whatever is being sold is introduced next. Again, it is the cure all for what ills, the hero, so to speak. You must outline its benefits so enticingly that the reader is practically jumping through the monitor to acquire your product.

To further entice the reader, bonuses, special offers, limited time give aways always serve as icing on the cake or the final layer of frosting. These just add that extra touch to convince the reader that she or he is really getting what she or he paid for.

Finally, autoresponders should not be long, maybe 700 words at the most. Basic text format is usually more efficient, as are basic fonts and font sizes. And do not be afraid to try different things to test what works best for your customers.

Looking for tips to write an Autoresponder? Check out our super autoresponder reviews for the inside scoop on GetResponse review .

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