Email Tips To Build Customers

July 23rd, 2010 |

E-Mail can be a crucial and simple method of maintaining regular contact with your customer base, but it can also hinder your business if you do it wrong, and you might even lose customers. When it’s done right, e-mail can be a very personal method of communication, and enable you to retain your customers much longer than with alternate methods. Anyone who reveals their e-mail address to you is also giving you a degree of trust. If you manipulate or don’t appreciate this trust, you’ll definitely lose your customers.

So what kind of information do you want to gather? Thats the key, and getting their email is probably the most important thing you can get ” And the easiest! I think youd agree that it is easier to get an email from someone, than sell a $1,000 item on the spot. Once they give you their contact info, from there that potential customer has given you permission to contact them ” And for no more additional costs!

Tips To Have Success With E-Mail:

1. Be Personal in your correspondence. You will turn off potentially receptive clients by sending off an impersonal note. Most people fail to do this, and is why most people fail at customer service. Write to them as a single person. Talk to them as an individual. Dont talk to them as a group or crowd of people.

2. Make sure your name appears in the “From” line of your email. People respond much more favorably to an actual person sending an email, so they are more likely to take the time to read it. Since you’ve already learned to keep the content of your email personal in approach, it follows that a personal approach should be the first thing they see when they receive the email in their inbox. Keep your email from looking like spam. Use words and phrases in your subject line that let them know your email is not spam. This will dramatically increase the odds of their reading it.

3. Your Subject Line Should be Provocative. The content of your subject line needs to be relevant to the reader to avoid sounding like spam. Keep in mind, though, that if a person already clicked on your ad they are obviously interested in what you have to offer. Use your Subject Line to remind them of this. An example of a bad subject line is “RE: Your Contact To US.” “What can we do for you? Client Services getting back to you regarding your question” is much better. It does not sound uptight or over-the-top, which would turn a lot of people off, but it also does not sound like spam.

These need to be customized to what youre selling, and not in a cookie-cutter format. But with a little work, constant tweaking, and a commitment to personal touch, you will gain more long-term customers.

Pringo is an expert in social networking platform and is an sharepoint enterprise portal .Feel free to contact us with any questions regarding your social internet marketing!

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