Felix Mack | Build Your Marketing Email Lists

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How List Building Can Explode Your Business

July 28th, 2010 |

It is absolutely critical for you to have an email list to sustain a profitable online business. But, is list building really that important? When you take a look at what list building is and how it can work to grow your online business profits, you will see the answer is yes. Making money online is not just about building a website or blog and waiting for the cash to come. You have to establish a database of repeat, loyal customers. After all, the money is in the list.

In summary, list building is when you collect the name and email address of your website visitors. You can offer a newsletter, a free product, or other enticing offer in exchange for the name and email address. You can then follow up with your subscribers to establish a relationship and offer additional value, products, and services. You will find this works with practically any target market. As an example, imagine a website that offers information on how to sleep better at night. What value can you provide to your list? If your visitors are successful in getting better sleep by following your information, you can offer all sorts of sleeping aid related products to your list.

It’s important to see the possibilities in your market as you work on building a list. For instance, you can create an ebook on “How to Fall Asleep Like a Baby Within Minutes of Laying in Bed”; this would complement any other information you already provide to your site visitors. After you establish a relationship with your list by providing valuable information in your email messages, you could then offer the ebook to your list and make your profits just by sending an email.

To see the potential, let’s assume your list has only 500 people right now. Your ebook is priced at $19.95, and you send an email out to your list (which takes all of about 2 minutes). If 150 people on your list purchase your ebook, you just made a quick $2992.50 for one email!

That is the power of list building and how it can explore your business. Of course, if you had to hire out the writing of the book, your profits would be a bit reduced. However, what if your email pulled a better return? You could make even more than that!

Get free marketing training from Felix Mack and learn the simple online marketing system used to build a list, generate leads and increase profits for your network marketing business. This article, How List Building Can Explode Your Business is available for free reprint.

The 5 Keys To List Building Successfully

July 28th, 2010 |

Author: Felix Mack

Having a list is vital for online business success. Web traffic to your subscription form and the number of visitors you subscribe to your list will likely drive the profits you make online. Most, if not all of the work you do should be directly related to building a list. To do so successfully, follow these five tips.

1. Regardless of the marketing strategy you are implementing, make list building your first priority. You should consider your approach to marketing if that is not the case today. Essentially, when marketing your business through any medium such as pay-per-click, social media or video, list building should be part of those efforts. For example, by sending the viewer of your marketing campaign to an opt-in form.

2. Direct traffic to your opt-in. This may sound trivial, but I have seen many online marketers focus on driving traffic to an affiliate website, perhaps a blog where the opt-in form is not prominent or a page where they are selling a product. If you have an opt-in page – send your traffic to it. If you are sending traffic to a page without an opt-in, reconsider your strategy today and put a form on that page. If you have a blog, let visitors know about the opt-in on the blog. You will not get any subscribers if you have no visitors to your opt-in page.

3. Have an enticing offer. Otherwise, visitors will not find any interest in subscribing to your list. A product you have created or an email course not found anywhere else could entice a visitor if they find the information valuable and relevant. List some of the benefits of subscribing so they can get an idea of what to expect when they are added to your list. Think value and relevant.

4. Provide value and build a relationship. Bombarding your list members with buy this, buy that or check this out, check that out will only shrink your list quicker than you can finish reading this article. Think of your list as your close knit group of friends. Communicate with your friends and provide them information that they can use – information that can help them build their business. Only then will they see the value in being a subscriber. Only then will they trust you. And trust is the glue that keeps you and your list together.

5. Let your subscribers know that they need to take action. Point them to where they can get additional information or to whatever action it is you want them to take. Otherwise, you will not monetize your list. If you build that relationship and establish the trust needed to keep your subscribers, they will be more likely to take action.

Your subscribers will remain loyal and less likely to click the unsubscribe link if you build a relationship and follow the tips in this article.

Felix Mack is a list building consultant. Discover how Felix easily grows his list and generates 10+ leads a day with a simple online marketing system

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How List Building Can Explode Your Business

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The 5 Keys To List Building Successfully

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